Is Shein—the cheap clothing brand seen all over Instagram—a scam? (2024)

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For as much as I love high-end brands like Lululemon and Tory Burch, I love getting a good deal on fashion. When it comes to clothes, I like to get a lot for a little: Give me a $3 tank top or a $12 bathing suit and I’ll choose it over something 10 times that price any day. So naturally, when I noticed all the big influencers posting about the pieces they bought from Shein—for what seemed to be too-good-to-be-true prices—I was intrigued.

But I was also skeptical. I've read too many accounts of people who have attempted online shopping at similarly cheap retailers only to get clothes that look nothing like their pictures, show up months late, or, worse, fall apart while they're wearing them. Is Shein legit? Would it live up to its promise of inexpensive clothes that look—and feel—like expensive ones? Itching to find out for myself, I decided to give it a try. Two years later, it's become one of my go-to places to find budget-friendly fashion (though it's not without its faults).

What is Shein?

Is Shein—the cheap clothing brand seen all over Instagram—a scam? (1)

Shein is an online fast fashion company based in China that started in 2008 and is known for offering super-cheap clothes. With its motto of “everyone can enjoy the beauty of fashion,” Shein mostly sells women’s apparel but also offers an increasingly wide selection of accessories, shoes, children’s clothes, and menswear. The brand shot to fame on social media because it markets its products to content creators, sending them free clothing to review in paid advertisem*nts.

Shein has also been at the center of controversy due to its lack of transparency regarding supply chain issues, and its "real-time" model that gathers customer data to craft new designs in as little as three days. The brand has also come under fire over the years with allegations of copying the work of both established and emerging designers and artists, as well as contributing to a crisis of overconsumption and perpetuating the greatest ills of the fast fashion industry.

Is Shein—the cheap clothing brand seen all over Instagram—a scam? (2)

Shein

Affordable fashion in both classic and ultra-trendy styles.

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What is it like to order Shein clothes?

The amount of clothing available on Shein’s website is overwhelming, to say the least. So while the site is easy and intuitive to navigate, know that a “shopping trip” won’t be quick. I spent nearly an hour clicking around before I settled on three pieces: an oversized leopard-print cardigan, a green button-up dress, and a teddy jacket.

(Editor’s Note: Since this review was first published, all three of the products that were originally tested have sold out, and comparable products have been shared here instead.)

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When it comes to shipping, Shein offers both standard and express shipping. Standard shipping can take anywhere from six to eight business days, while express shipping can be delivered as soon as the very next day. While shipping costs between $3.99 and $12.90, Shein offers free standard shipping on orders over $29 and free express shipping on orders over $129. Additionally, if you live in the U.S., you’re entitled to free returns within 35 days of purchase, so long as the products are unworn and in the original packaging.

How do Shein clothes fit?

One of the hardest things about online clothes shopping is determining what size to order. I had heard nightmare stories about the sizing at Shein so I was extra-cautious. Fortunately, each item has an in-depth sizing chart with the specific measurements for every size, so it’s less of a guess. Even if you know your usual size, I suggest checking the chart just to be safe—multiple reviewers have complained that they ordered a small only to get something that fit more like an extra large, and vice versa.

My pieces fit fairly true to size. The dress, which I ordered in my usual size, was fitted in all the right places and hit exactly at mid-thigh. The teddy jacket, ordered one size larger than my usual, was roomy enough to fit over other clothes and the sleeves came right to my wrists as promised by the sizing guide. However, the “oversized” cardigan was a little more snug in the sleeves than I’d like, even though I ordered a size larger than I usually would.

Are Shein clothes good quality?

Is Shein—the cheap clothing brand seen all over Instagram—a scam? (4)

Yes and no, depending on the product

In my experience, the clothing quality at Shein is as inconsistent as the sizing. For example, the leopard cardigan I ordered is thick and cozy and isn’t at all scratchy or stiff. Additionally, it didn’t shrink or stretch out even after wearing it for two straight days and washing it numerous times.

I was hopeful that the dress would be just as much of a winner—but it wasn’t. While it looks just as it did in the photos, after washing it just once, one of the buttons fell off and some loose threads popped up near the seams.

And as for the teddy coat, I’d rate it subpar. It’s soft, sure, but the material itself—a polyester fleece—is very thin. I wore it on one chilly fall day and it didn’t keep me very warm. That being said, it held up in the wash without shrinking and looks nicer than it feels.

Are Shein clothes worth it?

Is Shein—the cheap clothing brand seen all over Instagram—a scam? (5)

Only for pieces you won’t wear often

With Shein, you get what you pay for: low-cost, trendy clothes that can be hit or miss when it comes to actual quality. It’s the online-only equivalent of mall stores like Forever 21, H&M, and Zara. I’d recommend shopping Shein for flash-in-the-pan trends that are in one week and out the next as well as items you only plan to wear a handful of times. When it comes to coats, jeans, workwear, or other pieces you’ll want to get a lot of use out of, it’s better to spend a bit more for better quality clothing that’s made to last.

If you do decide to shop with Shein, make sure you do your research before buying. Know that the sizing, quality, and look of an item may not be what you expect or what you see in the pictures. To avoid any unfortunate surprises, always check the sizing chart and read any reviews of the item first. I found product reviews that included photos to be the most helpful so I could see what the pieces would look like in real life.

What to shop from Shein (if you absolutely must)

At the end of the day, you never know exactly what you’re going to get with Shein. With major sizing discrepancies, less-than-stellar fabric choices, and build-quality that sometimes begins to unravel from its very first wash, it can be easy to write off the retailer in its entirety. This is to say nothing about the environmental impacts of the fashion industry, a rapidly-expanding culture of overconsumption and Instagram-ready haul videos, and the ethical implications of supporting fast fashion companies.

If you choose to shop Shein (and other fast fashion retailers), do so with care and consideration. Basics that you have to replace more frequently, like underwear, undershirts, and base layers, are a great place to start. Similarly, look at the fabric composition. Something made from 100% cotton or wool will typically last longer than synthetic fibers or blended fabrics. Another place it makes sense to turn to Shein? When you want to get in on short-lived trends (looking at you, Mob Wife Aesthetic). But as always, once the trend has passed, challenge yourself to continue wearing the pieces in new and interesting ways!

Is Shein—the cheap clothing brand seen all over Instagram—a scam? (6)

Shein Basics 100% Cotton Solid Round Neck Tee

This basic T-shirt has over 1,000 reviews and a near-perfect 5-star rating. Shop the style in nine colors in women’s sizes XS to L.

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Is Shein—the cheap clothing brand seen all over Instagram—a scam? (7)

Dazy High Waisted Wide Leg Jeans

You can still get in on the wide-leg denim trend with these 100% cotton jeans, available in 18 stylish colors in women’s sizes 00 to 10.

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Is Shein—the cheap clothing brand seen all over Instagram—a scam? (8)

Shein Mod Bow Front Pearls Strap Cami Dress

Fans of this dress praise the design, but warn of its unexpectedly thin 100% cotton fabric. Shop the style in women’s sizes 2 to 10.

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Is Shein—the cheap clothing brand seen all over Instagram—a scam? (9)

12 pack Solid Simple Brief

Available in three color combinations in women’s sizes 2 to 12, these basic briefs are a cult-favorite style at Shein. Fans love the seamless design.

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Is Shein—the cheap clothing brand seen all over Instagram—a scam? (10)

Leopard Print Open Front Fuzzy Coat

If you’re riding the Mob Wife Aesthetic trend, you need a faux fur jacket, and we love this one from Shein that you’ll be able to wear long after the trend is over. Shop the style in women’s sizes XS to 4XL.

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Is Shein—the cheap clothing brand seen all over Instagram—a scam? (11)

Shein Bae Marble Print Crop Top & Pencil Skirt

Whether you’re headed to a club or just lounging poolside on a tropical vacation, you’ll look the part in this matching set, available in women’s sizes XS to 4XL in three colorways.

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Prices were accurate at the time this article was published but may change over time.

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Is Shein—the cheap clothing brand seen all over Instagram—a scam? (2024)

FAQs

Why is the clothes from Shein so cheap? ›

Outsourcing labor

“(These companies) have to squeeze costs down to the lowest minimum possible… That's why the clothes cost so little.” Most fast-fashion companies don't own the factories that manufacture their clothes, Thomas noted. Shein works with a network of some 6,000 clothing factories in China, TIME reported.

What is the big deal with Shein? ›

Shein has also been at the center of controversy due to its lack of transparency regarding supply chain issues, and its "real-time" model that gathers customer data to craft new designs in as little as three days.

What are the rumors about Shein? ›

Artists have filed a racketeering lawsuit accusing it of stealing designs. A congressional report says Shein abuses a loophole in import tax laws. Lawmakers have called for an investigation into alleged use of forced labor.

How to get free clothes on Shein? ›

Shein's Free Trial program gives customers a chance to receive clothes for free in exchange for a product review. To sign up for the program, sign into your Shein account, look at the products in the Free Trial Center, and hit “Free Trial” on the items you want to try out.

Is it OK to order from Shein? ›

However, despite Shein offering a secure shopping experience, it is surrounded by controversy that may make you weigh your purchasing choices. It raises ethical concerns over business practices and labor conditions, while its fast fashion model sparks debate over sustainability and the environmental impact.

Does Shein sell good quality? ›

Real customer reviews of Shein clothes show that the fast fashion brand's products are inconsistent in quality.

Is shein safe for credit cards? ›

Generally, Shein is considered safe to use, as it employs industry-standard security measures to protect your data.

Who is Shein owned by? ›

Shein, Global Fashion Manufacturer, Will Go Public In 2024

The company is currently owned by Sky Xu, also known as Chris Xu in the International English media.

Are shein clothes safe after washing? ›

Good news! Washing your SHEIN clothes doesn't make them unsafe to wear. Just like any other clothing item you buy, washing SHEIN garments according to their care instructions keeps them clean and ready to rock your world with style.

What are the negatives of Shein? ›

The e-commerce brand, which is reliant on digital influencer marketing to generate the majority of its advertising, has been found to severely underpaid workers, exploit and plagiarize the designs of emerging creatives, has reportedly sold Nazi symbols and produces garments that contain an unsafe level of toxic ...

What is Shein accused of? ›

Fashion giant Shein has been slapped with yet another lawsuit alleging copyright infringement, data scraping, and AI to steal art: 'It's somewhat shocking that they've been able to get away with it'

Why are we boycotting Shein? ›

Shein, a global fast-fashion giant based in China, faces a boycott campaign amid allegations of Uyghur forced labor.

Can you return clothes to SHEIN for free? ›

Return Shipping is free on your 1st return package for any order.

Is the free SHEIN money real? ›

Flash Rewards technically pays people with a free $750 Shein gift card if they complete 20 sponsored deals, so it's a real deal and not fake. However, this platform has a shady history of not paying out customers and also making it incredibly hard to actually complete 20 sponsored deals.

Where do Shein get their clothes from? ›

Manufacturing. Originally, Shein did not design its clothes. The company mainly sourced its clothing from China's wholesale clothing market in Guangzhou. However, Shein became a fully integrated retailer in 2014 when it secured its supply chain system.

Why are Temu and Shein so cheap? ›

Temu's manufacturers can design and source materials to provide Temu with trendy items quickly, which helps Temu sell products that are in high demand. Although some manufacturers want to list their products at higher prices to make a profit, Temu makes the final decision and regularly cuts prices.

How much does Shein pay their workers? ›

Workers in Shein factories on average earn between 6,000 and 10,000 Chinese yuan per month, or about $831 to $1,385, according to a Tuesday report from human rights and environmental advocacy organization Public Eye.

What happens in the Shein factory? ›

Channel4's documentary, Inside The Shein Machine, sent undercover cameras to film factory workers who were forced to pull 17-hour shifts to make hundreds of garments a day. In one factory, they made a daily base salary of $20, which would then be docked by $14 if any garments had mistakes.

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