ASOS vs SHEIN: Which online retailer offers better? (2024)

FAQs

ASOS vs SHEIN: Which online retailer offers better? ›

ASOS has a wider range of products, with a focus on quality and sustainability. SHEIN, on the other hand, focuses on fashion for women and has more affordable options. Ultimately, your choice between the two brands will depend on your priorities as a shopper.

ASOS has made significant strides in sustainability and ethical practices. They offer a range of eco-friendly products. ASOS has also been transparent about its supply chain, aiming to ensure fair labor practices. SHEIN, on the other hand, focuses on fast fashion with a twist.

ASOS. ASOS is a British fashion and cosmetic retailer. ASOS is yet another great alternative to Shein, as it accommodates a variety of shoppers while still maintaining fair prices. Though it's not the cheapest option on this list, the quality tends to be higher than most similar brands.

Taking the fashion world by storm, Shein is renowned as the largest e-commerce only fashion retailer globally and has become a retailer used by millions of consumers everywhere on a regular basis.

Shopping site Romwe is the 'alternative', lesser-known sister brand to mainstream fast-fashion big hitter, Shein.

Real customer reviews of Shein clothes show that the fast fashion brand's products are inconsistent in quality.

In a June report, they attributed much of the company's success to its marketing prowess. Shein's loyal customers are not only driven by its low prices, but by a strong community bolstered by in-person events.

Why is the brand Shein so cheap? ›

Their direct-to-consumer model, minimal overhead costs, cost-effective marketing strategy, fast fashion business model, global manufacturing and shipping, and economies of scale all contribute to their ability to offer products at lower prices compared to traditional retailers.

U.S. Fashion eCommerce: Key Insights

Walmart and Amazon Take Top Spots: Two online stores have a leg up on the others: walmart.com and amazon.com. Controversial pure-play online fashion retailer Shein ranks third.

Unavailability of warehouses: The SHEIN supply chain lacking a warehouse can be a severe weakness for the organization. The availability of proper warehouses makes the entire delivery process fast and reliable because the information is available for customers at every step.

In October 2022, Chinese fast-fashion conglomerate Shein once again found itself facing allegations of unethical business practices, just another on their long laundry list of wrongdoings that include copying small businesses, allegations of modern slavery and violating labour laws.

Only for pieces you won't wear often

With Shein, you get what you pay for: low-cost, trendy clothes that can be hit or miss when it comes to actual quality. It's the online-only equivalent of mall stores like Forever 21, H&M, and Zara.

At ASOS, we only stock genuine and authentic items, bought directly from the brands we offer – we don't buy fakes, so you can be sure the item you've received is genuine, even if it arrives in non-branded packaging.

Real customer reviews of Shein clothes show that the fast fashion brand's products are inconsistent in quality.

Well, the brand achieves its success by focusing on the basics and being really very good at them. A visit to the ASOS webstore will inform you of this the moment you land. The portal is incredibly clean and clutter free and is incredibly simple and intuitive to navigate.

Brands like Myntra and Koovs offer international shipping, but it's best to check their shipping policies for specific details. 4. Can I find plus-size clothing in these Shein alternatives? Yes, many of these brands, including Myntra and Ajio, offer a range of plus-size clothing options.