Alternatives to SHEIN: 11 Brands You’ll Love - Good On You (2024)

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SHEIN is bad news for people and the planet as a notorious ultra fast fashion brand. We’ve rounded up our favourite “Good” and “Great” alternatives to SHEIN below.

Not quite “the beauty of fashion”

Founded in 2008, SHEIN has become one of the fastest growing online fast fashion retailers. The brand, which upholds the philosophy that “everyone can enjoy the beauty of fashion”, sells clothes at a ridiculously low price point and of very dubious quality. SHEIN is no stranger to greenwashing and has come under fire several times in the last few years. In 2023, the brand received a lot of backlash after it took a group of influencers on a trip to one of its factories and innovation centres in China. Videos posted by the influencers of them touring the SHEIN facilities, praising the ultra fast fashion brand’s practices, and dismissing the child labour allegations as mere rumours caused uproar online. “The controversy stems from criticism that SHEIN has received as investigative reporting revealed the company’s use of quick, cheap labour violates Chinese labour laws and negatively impacts the environment,” reported Forbes.

So it shouldn’t come as a surprise that SHEIN gets our lowest rating of “We Avoid”. We found no evidence the brand has introduced initiatives to reduce its environmental impact, to empower its workers, or to pay a living wage. SHEIN keeps promoting overconsumption, at a rate that is inherently harmful to both people and the planet, and truly unsustainable.

Today we’ve listed a few of our favourite more sustainable alternatives to SHEIN: these “Good” and “Great” brands respect the planet, people, and animals while creating on-trend styles. Here are the top rated brands you’ll love more than SHEIN.

Alternatives to SHEIN: 11 Brands You’ll Love - Good On You (1)

Top rated alternatives to SHEIN you’ll love

Editor's note

Feature image via Afends, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Alternatives to SHEIN: 11 Brands You’ll Love - Good On You (2024)

FAQs

Who is SHEIN's biggest competitor? ›

Top 10 SHEIN competitors
  • Wish.
  • Poshmark.
  • Verishop.
  • La Redoute.
  • Forever 21.
  • PrettyLittleThing.
  • Peacebird.
  • Alibaba.com.

What site is comparable to SHEIN? ›

PrettyLittleThing is a popular, low-priced fashion company. PrettyLittleThing is similar to Shein in that its prices are wildly cheaper than other stores.

How to find SHEIN dupes? ›

Finding designer dupes on SHEIN is like going on a treasure hunt. Start by using the search bar with keywords like the name of the designer piece or terms like 'dupes' and 'designer inspired. ' Remember, SHEIN uploads new items every day, so keep an eye out for fresh finds.

Who is SHEIN's sister company? ›

Shopping site Romwe is the 'alternative', lesser-known sister brand to mainstream fast-fashion big hitter, Shein. Describing itself as “a cyber mall for the next gen” and set up in 2010, Romwe stocks “all the social-inspired pieces you need”.

What brand is the same as Shein? ›

Brands like Myntra and Koovs offer international shipping, but it's best to check their shipping policies for specific details. 4. Can I find plus-size clothing in these Shein alternatives? Yes, many of these brands, including Myntra and Ajio, offer a range of plus-size clothing options.

Is Temu a competitor of Shein? ›

In the dynamic world of online shopping, TEMU is emerging as a formidable competitor to SHEIN, signaling a potential shift in consumer preferences. Throughout 2023, SHEIN maintained an average Share of Voice (SOV) of 1.01% across all categories, while TEMU surpassed this with an average SOV of 1.8%.

Are clothing dupes illegal? ›

Dupes are typically legal and do not violate the intellectual property rights of the original company because they do not claim to be the original product and usually lack identical branding.

Is the stuff on SHEIN fake? ›

Yes, Shein is a legitimate online retailer known for offering a wide range of fashion apparel and accessories at affordable prices. With millions of satisfied customers worldwide, Shein has established itself as a reputable player in the fashion industry.

Why is SHEIN so cheap? ›

Outsourcing labor

“(These companies) have to squeeze costs down to the lowest minimum possible… That's why the clothes cost so little.” Most fast-fashion companies don't own the factories that manufacture their clothes, Thomas noted. Shein works with a network of some 6,000 clothing factories in China, TIME reported.

What is the new name of Shein? ›

NANJING, China, June 17, 2015 /PRNewswire/ -- SheIn, former Sheinside, recently changed its brand name to SheIn and adopted "She In Shine Out" as its new slogan.

What is the old name of Shein? ›

Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.

Who is the real owner of Shein? ›

WHO IS SHEIN? Founded by Chinese entrepreneur Chris Xu in 2012, Shein has since grown into a global fashion marketplace, serving customers in more than 150 countries and employing with more than 11,000 people, according to its website.

Is SHEIN the largest clothing company? ›

Shein has the largest fast-fashion market share in the U.S, and its annual profit doubled to $2 billion in 2023 from the year before. It's eyeing an IPO and a whopping $90 billion valuation.

How does SHEIN compare to other brands? ›

Shein is a fast-fashion retailer that produces thousands of garments and accessories at a rapid pace. In 2022, the company was worth $100 billion — more than fast-fashion predecessors H&M and Zara combined. Shein has faced backlash over labor practices and fast fashion's role in pollution.

Who is SHEIN's biggest customer? ›

The biggest segment of SHEIN's audience is women aged 25-34. SHEIN was the fifth-highest-earning e-commerce store in 2022, as it made $26.15 billion in total worldwide that year.

Which is better, asos or SHEIN? ›

ASOS has made significant strides in sustainability and ethical practices. They offer a range of eco-friendly products. ASOS has also been transparent about its supply chain, aiming to ensure fair labor practices. SHEIN, on the other hand, focuses on fast fashion with a twist.

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