Sheinside Changes Its Brand Name As Well As Its Domain Name To SheIn (2024)

FAQs

Why did Sheinside change to SHEIN? ›

The firm's name changed again in 2015 from Sheinside to Shein, claiming that it needed a name that was simpler to remember and easy to find online. By 2016, Xu gathered a team of 800 designers and prototype makers that manufactured Shein-branded clothing.

The *. shein.com domain is associated with the Shein application.

Shein, a Chinese brand, was originally founded in 2012 as SheInside, and only adopted the name Shein while rebranding in 2015. The company has since taken off and has recently been valuated with an approximated worth of over 100 billion U.S. dollars.

NANJING, China, June 17, 2015 /PRNewswire/ -- SheIn, former Sheinside, recently changed its brand name to SheIn and adopted "She In Shine Out" as its new slogan. Their domain name has altered to "www.shein.com" as well, which has sparked a rather heated discussion among e-commerce peers.

Shein, a global fast-fashion giant based in China, faces a boycott campaign amid allegations of Uyghur forced labor.

Shein has been criticized for its lack of transparency regarding its manufacturing processes. Without this information, it's difficult to determine if workers are being treated fairly or if sustainable practices are being used.

Who owns Shein? Shein is owned by parent company Nanjing Lingtian Information Technology, although the company's ownership is frequently branded a mystery. It remains a private company, with four major shareholders so far: JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

Outsourcing labor

One of the key ways that Shein and other fast-fashion brands keep prices low is by outsourcing manufacturing labor to cheaper markets, said Dana Thomas, a Paris-based fashion journalist and author of “Fashionopolis: The Price of Fast Fashion and the Future of Clothes.”

It works with over 6,000 suppliers throughout China. The company has been accused of using manufacturers that have violated labor rights. A 2021 investigation by the Chinese digital publication Sixth Tone uncovered a pattern of "loose oversight and poor working conditions" at some of Shein's manufacturers.

Zara is much older than Shein; it was founded in 1975 in Spain by Amancio Ortega and Rosalia Mera. And unlike Shein, Zara had always aimed to be a fast fashion brand. From its inception, it became a hit among consumers by offering low-cost versions of popular and expensive clothing.

What's happened to Shein? ›

In October 2022, Chinese fast-fashion conglomerate Shein once again found itself facing allegations of unethical business practices, just another on their long laundry list of wrongdoings that include copying small businesses, allegations of modern slavery and violating labour laws.

Yes, you can absolutely order from SHEIN right now! Their website is open 24/7, so you can browse and shop for clothes and accessories whenever you want.

Fashion giant Shein has been slapped with yet another lawsuit alleging copyright infringement, data scraping, and AI to steal art: 'It's somewhat shocking that they've been able to get away with it'

1. Shein was founded in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein.

In a rare move among fashion retailers, Shein invited social media influencers last week for a tour of a model factory in Guangzhou, China, called the “Innovation Factory.” Since then, the trip has put heat on the influencers for promoting a brand well-known for backlash over ethical issues.

NANJING, China — Sheinside, one of the world's leading e-commerce companies, today officially announced the change in its brand name into SheIn accompanying with its new slogan “She In Shine Out.” In addition, there will be a large-scale promotional activity to celebrate SheIn's Day.