Walmart chooses Pacific Island Tuna for its in-house brand (2024)

A partnership between the Republic of the Marshall Islands and TheNature Conservancy will supplycanned tuna to Walmart stores for the store’s Great Value brand across the United States.

The new joint venture, dubbed Pacific Island Tuna (PIT), is “designed to transform the global canned tuna supply chain,” according to a Nature Conservancy announcement. The new business model is intended to give Pacific islanders the ability to benefit from their tuna resources by directing 100 percent of long-term net profits back to them while utilizing a sustainable model of fishing and production.

“Pacific Island Tuna is showing the world that sustainability and profitability are not at odds, even in an industry that has been challenged by both,” PIT General Manager Gene Muller said. “Through close collaboration between resource owners and retailers, we can shape a different, more-resilient future for the tuna industry, and the communities that rely on it. We are confident that this model will be adopted across the industry, benefitting both people and the planet.”

Walmart has chosen the joint venture to supply it with Marine Stewardship Council-certified canned skipjack tuna for the company’s Great Value brand. PIT said it adheres to best-in-class environmental and labor standards in its supply chain, and supports the elimination ofillegal, unreported, and unregulated (IUU) fishing.Walmart EVP and Chief Sustainability Officer Kathleen McLaughlin, said the partnership will be a win-win, benefitting both the Marshall Islands residents and Walmart.

“Sourcing from Pacific Island Tuna has a number of benefits for people and the planet – and is a good business decision for us,” McLaughlin said. “Our customers want us to provide affordable, consistent, quality products and to help improve supply chains to promote environmental and social sustainability. This collaboration aims to raise the bar on sustainable tuna sourcing and aligns well with our commitment to regenerative practices."

For the Marshall Islands, tuna plays an important role environmentally, culturally, and economically – nearly 90 percent of the nation’s non-aid income comes from the tuna industry. However, that income represents a fraction of the USD 26 billion (EUR 22.5 billion) global tuna market,according to TNC.

The new partnership will allow the nation to gain increased visibility in the tuna supply chain, and increase the amount of money that makes it back to the islands,TNC said.

As part of the deal, 40 percent of the net income will directly support community-based conservation and climate resilience projects in low-lying areas. As a low-lying island nation, climate resiliency efforts for the Marshall Islands as they tryto counter the threat of rising sea levels – which can also have devasting effects on fisheries.The other 60 percent of profits will be returned to Pacific island governments, TNC said.

Marshall Islands PresidentDavid Kabua said the venture and its partnership with TNC is a testament to the nation’s commitment to transparency within the seafood supply chain.

“We are honored to be working with an innovative partner like TNC and a large retailer like Walmart on this transformative business venture, which will promote economic and conservation development for our beloved country,” Kabua said.

Kabua saidthe partnership will also provide Marshall Islands' residents withbetter livelihoods.

“This approach maximizes benefits for our people, who will see investments in climate resilience, additional revenues for associated businesses, and the creation of new onshore and on-water job opportunities,” Kabua said. “We’re equally excited about the catalytic impact this arrangement will have on the world’s fishing industry. We believe more retailers will follow suit and commit to transparency within their seafood supply chains, while also seeing the value of working directly with the people and communities impacted most."

The Nature Conservancy CEO Jennifer Morris said the venture is a reflection of a business model that centers ona more collaborative relationship linking people and nature.

“Companies who lead in the next decade will be the ones who make long-term investments in true place-based, people-focused partnerships that drive transparent and resilient supply chains, environmental resilience, and socio-economic opportunity for those who rely on and care for nature,” Morris said. “We hope that Pacific Island Tuna’s exemplary sustainability practices will be adopted in fisheries all over the world, as a vital step towards helping our oceans at a critical moment for their health and protection.”

Photo by Chewy Lin, courtesy of The Nature Conservancy

Walmart chooses Pacific Island Tuna for its in-house brand (2024)

FAQs

What is the Walmart tuna transparency pledge? ›

About the Tuna Transparency Pledge

By signing the Pledge, signatories are aiming to achieve 100% on-the-water monitoring across all industrial tuna fishing vessels within their supply chains or jurisdictions by 2027—taking a bold yet achievable step in transforming the health and sustainability of our oceans.

Where does Walmart brand tuna come from? ›

The tuna loins are shipped from Majuro in the Marshall Islands to a canning facility in the Philippines and then sent to the U.S.

What percentage of the yearly tuna catch is caught off the coasts of the Pacific Islands? ›

Traditionally, most of this fish has come from coastal fisheries based mainly on species associated with coral reefs. 1.4 million metric tons of tuna are caught in the waters of Pacific Island countries each year, supplying more than 30 percent of the global market for tuna.

Where does most of our tuna come from? ›

Although tuna is found in all major bodies of oceanic water except the polar seas, the majority of the global tuna supply comes from the Pacific Ocean – which accounts for 2.3 million tons or about 66 percent of the total world catch.

What is the Walmart pledge to customers? ›

The 10-foot Rule is one of Walmart's secrets to customer service. During his many store visits, Sam Walton encouraged associates to take this pledge: “I solemnly promise and declare that every customer that comes within 10 feet of me, I will smile, look them in the eye, greet them, and ask if I can help them.”

What is the dolphin safe label on canned tuna? ›

A dolphin-safe label is intended to show compliance with U.S. laws and regulations of tuna fishing operations. The Dolphin Protection Consumer Information Act (16 U.S.C. §1385) describes the conditions in which tuna product may be labeled dolphin-safe in the United States.

What is the lifespan of a tuna? ›

Biology. Pacific bluefin tunas reach maturity at approximately 5 years of age and can live up to 26 years, although the average lifespan is about 15 years. Adults are approximately 1.5 meters (4 feet 11 inches) long and weigh about 60 kilograms (130 pounds).

What country eats the most canned tuna? ›

Canned Tuna Market Regional Insights

One of the top five fish species consumed worldwide, tuna is a well-liked seafood. It is one of the fish with the highest commercial worth worldwide. The two countries that consume the most tuna in cans are the European Union and the United States.

Is bluefin tuna safe to eat? ›

Bluefin Tuna is safe to consume, but ensure that it is sourced sustainably to protect the species from overfishing.

Where does Starkist tuna get their tuna from? ›

All our tuna is wild caught in the Pacific or Atlantic Ocean. The majority of our tuna is produced in American Samoa (which is a territory of the United States), Ecuador or Senegal. A few of our products are manufactured in Thailand.

Which is better bluefin or big eye tuna? ›

For real tuna lovers, though, bluefin is the prize with its almost buttery richness. Both bigeye and bluefin tuna are high in lean protein, niacin, selenium, and vitamin B6 and also low in saturated fat. Although both are a great source of omega-3 fatty acids, bluefin is much higher than bigeye tuna.

Can Muslims eat tuna? ›

While there is some debate on the subject, it's generally accepted that tuna is halal as long as it does not contain any non-halal ingredients. So, if you're buying canned tuna, be sure to check the label to make sure it doesn't contain anything like pork or alcohol.

What is Walmart's seafood policy? ›

The policy ensures that, by 2027, Walmart U.S., Walmart Canada and Sam's Club tuna suppliers will source exclusively from vessels that have 100% observer monitoring and source from fisheries that use zero high seas transshipment unless the transshipment activity is covered by 100% observer monitoring.

What is the green reflection on tuna? ›

One more point to keep in mind: While the rainbow effect is harmless and doesn't offer any indication of how fresh the meat is, there is another color change that is a sign of meat that has passed its prime: the development of a green pigment. Meat with a green cast is contaminated with bacteria and should be avoided.

What is free school tuna? ›

Free school fishing or FAD-free fishing means fishing on a free swimming school of tuna without the use or association with FADs. As well as free-school purse seine fishing, pole and line or one-by-one tuna fisheries can also be FAD-free fisheries.

What is the mission statement of Walmart sustainability? ›

Placing nature and people at the heart of our business

It means adopting regenerative practices in agriculture, forest, and fisheries management – while advancing prosperity and equity for customers, associates and people who participate in our product supply chains.

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