Top SHEIN Alternatives, Competitors (2024)

FAQs

Who is SHEIN's biggest competitor? ›

Reformation. Reformation is a clothing brand that makes sustainable and fashionable clothes similar to SHEIN but of much higher quality. It offers a collection of stylish garments for petite up to extended sizes. Reformation uses sustainable materials such as organic cotton, recycled cotton, linen, and Tencel lyocell.

Shopping site Romwe is the 'alternative', lesser-known sister brand to mainstream fast-fashion big hitter, Shein.

When it comes to quality, both Cider and SHEIN offer trendy, affordable fashion. However, the quality can vary. Some shoppers find Cider's items a tad more consistent in quality, while others praise SHEIN for its vast selection and frequent new arrivals.

Shein eventually rose to dominance. According to Bloomberg Second Measure, its market share in the US fast-fashion sales grew from 12% in January 2020 to 50% by November 2022, surpassing big-name competitors such as H&M Group, Zara, ASOS, and Forever 21.

Brands like Myntra and Koovs offer international shipping, but it's best to check their shipping policies for specific details. 4. Can I find plus-size clothing in these Shein alternatives? Yes, many of these brands, including Myntra and Ajio, offer a range of plus-size clothing options.

In essence, Temu allows customers to find virtually any product they can imagine. Shein, on the other hand, is a more dedicated fast fashion shopping destination and it is one of the top choices when it comes to apparel.

The firm's name changed again in 2015 from Sheinside to Shein, claiming that it needed a name that was simpler to remember and easy to find online.

Shein, originally named ZZKKO, was founded in China in 2008 by Chris Xu. The domain SheInside.com was registered in March 2011, presenting itself as a global leader in wedding dresses but also offering a range of women's clothing.

No, They're Not the Same

SHEIN, kicking off its fashion journey in 2008 in Nanjing, China, has become a global powerhouse. On the other hand, Cider, though sharing SHEIN's passion for fast fashion, charts its own course with a distinctive vibe and audience.

Why is the brand Shein so cheap? ›

Reasons Why SHEIN is So Cheap

By cutting out the intermediaries, Shein eliminates additional costs associated with distribution, warehousing, and retail markups. This allows them to offer their products at lower prices compared to traditional retailers.

Cider was launched from Los Angeles in 2020 during the pandemic by Lin, CEO Michael Wang and Chief Marketing Officer Yu Oppel. The brand has grown following a number of investments — A16z has been an investor since seed stage and DST Global participated in a Series B round.

Shein has the largest fast-fashion market share in the U.S, and its annual profit doubled to $2 billion in 2023 from the year before. It's eyeing an IPO and a whopping $90 billion valuation.

Shein has a huge valuation and is primed for an IPO. With sales almost entirely online, the retailer generated about $23 billion in global revenue in 2022, according to research firm Coresight. Shein accounted for nearly one-fifth of the global fast-fashion market , opens new tab in 2022, outpacing Zara and H&M.

The biggest segment of SHEIN's audience is women aged 25-34. SHEIN was the fifth-highest-earning e-commerce store in 2022, as it made $26.15 billion in total worldwide that year.

Its other competitors include ASOS, Fashion Nova, Forever 21, PrettyLittleThing, Temu, and TopShop. In August 2023, Shein and SPARC Group (the company that owns Forever 21) entered into a joint venture where each company acquired a minority stake of the other.