Gen Z brand Cider opens NYC pop-up (2024)

FAQs

Which Cider a Gen Z brand plans to open first pop-up in New York City at 33 Howard Street? ›

Cider, the Gen Z direct-to-consumer brand, will open a holiday pop-up in New York City at 33 Howard Street, with the aim to eventually open permanent locations. The shop officially opens Nov. 4.

Who are the CEO, Founders and Directors of Cider? Michael Chen Wang, Co-Founder & CEO, is a founder of 2 companies.

Founded in China in 2020 by four friends, Cider is a global fashion brand inspired by the “vibrant and diverse street styles” of cities such as New York, LA, Shanghai and Seoul.

H&M, The North Face, Zara and SHEIN are the most known fashion brands among Generation Z. In contrast, The North Face aligns its purchase rates with brand preference at 20%, signalling coherence between brand preference and purchase.

Most Gen Z shoppers preferred branded pop-up shopping experiences and 49% of consumers who shop primarily online also preferred to attend experiential pop-up activations.

Generally speaking, a small pop-up shop in an affordable area for a single month could cost around $2,000-$5,000, depending on these factors. But you may have to account for significantly higher costs if you're looking to open a larger space in a more expensive city or be open for longer than one month.

Pop-up retail is a retail store (a "pop-up shop") that is opened temporarily to take advantage of a faddish trend or seasonal demand. Demand for products sold in pop-up retail is typically short-lived or related to a particular holiday. Pop-up retail stores are found most often in the apparel and toy industries.

As long as you pay attention to branding, consistency and the overall customer experience, the pop-up bar concept can be a fantastic way to boost revenues, improve profitability, and generate excitement and word-of-mouth buzz about your main venue.

As a fast fashion retailer, Cider operates similarly to other well-known brands like Shein and Romwe, offering a wide range of clothing options to suit various tastes and styles. What sets Cider apart from other fast fashion brands is its unique approach to curating clothing options based on moods and specific styles.

The first recorded references to cider date back to Roman times; in 55 BCE Julius Caesar found the Celtic Britons fermenting cider from native crabapples.

Is Cider a Korean brand? ›

Hailing from Hong Kong, Cider is a women's fashion brand renowned for a diverse array of clothing.

They are more likely to start businesses with a social mission. Gen Z is more socially conscious than previous generations, and they are more likely to start businesses that have a positive impact on the world. For example, many Gen Z entrepreneurs are focused on sustainability, social justice, or environmentalism.

Gen Zers are known for their social responsibility, dedication to social and political issues, and their demand for authenticity when it comes to brands and advertising. 53% of US Gen Zers want brands they shop at to support mental health, more than any other cause, according to a survey from ICSC and Big Village.

Temporary pop-up retail establishments find their origins in the Vienna December market in 1298 and in the European Christmas markets that followed. Seasonal farmer's markets, holiday fireworks stands, Halloween costume shops, consumer expos, and event-specific concessions are other examples of pop-up retailing.

Shop Cider clothing is a fashion brand that's headquartered in Los Angeles. However, the brand's clothes are manufactured in three partner factories in China.