Shein’s launch in India: What’s in store? - ET Edge Insights (2024)

FAQs

Shein’s launch in India: What’s in store? - ET Edge Insights? ›

Shein's launch in India is set for July 2023. The fashion retail app is returning via Amazon. Its relaunch is set to happen on the Amazon Prime sale on July 26 to 27. Amazon is helping the Chinese fashion retailer Shein to restart its services in India.

Shein has granted a license for its technology and trademarks to Reliance Retail, and the two companies will collaborate on establishing a domestic e-commerce retail platform exclusively catering to Indian customers, offering Shein branded products.

Shein's competitive advantage lies in its combination of low prices, rapid production cycles and effective influencer marketing. By utilizing real-time feedback technology Shein minimizes excess inventory and assesses which styles work for consumers.

Yes, you can order from Shein in India. Shein is an international online fashion retailer that ships to many countries, including India. You can visit their website and place an order for the items you wish to purchase.

Citing the apps as a "threat to sovereignty and integrity," the ban was a result of India's concerns about data privacy and security, especially regarding apps originating from China. The government believed that these apps posed potential risks in terms of data collection, storage, and potential misuse.

ASOS is yet another great alternative to Shein, as it accommodates a variety of shoppers while still maintaining fair prices. Though it's not the cheapest option on this list, the quality tends to be higher than most similar brands.

See how SHEIN compares to similar products. SHEIN's top competitors include Wish, Poshmark, and Verishop.

Cash On Delivery is a new service at SHEIN offered to our customers in India, which means to pay money when the goods arrive, so that our customers enjoy better service.

What are SHEIN's weaknesses? ›

Unavailability of warehouses: The SHEIN supply chain lacking a warehouse can be a severe weakness for the organization.

Shein calls this new strategy “supply chain as a service.” It has the potential to augment the company's revenue by adding global brands to its existing customer base of cost-conscious consumers. But the strategy comes with risks, too.

Targeted Audience Shein heavily targets young women between the ages of 16 to mid 30s who have some form of fashion consciousness. In addition to this, their main selling point is their extremely affordable prices targeting those price-sensitive customers on a budget.

For reentering the Indian market, Chinese fast fashion brand Shein reportedly needed to adhere to a strict licensing deal with Reliance Industries Ltd. Under the agreement, Shein will require Reliance Retail to fully own the domestic business, Bloomberg reported citing sources.

Can I order from Shein after being banned? Shein is continuing their staple delivery and order schedule in India even after a ban on its application has been implemented in India.

Shein, definition, Shein, meaning | English dictionary

n. something excellent, impressive.

Shein has returned to India after being banned three years ago, but it must follow some strict rules as part of a licensing deal with Reliance Industries, Bloomberg reported.

Shein's India Relaunch Comes With Stringent Licensing Agreement With Reliance. For reentering the Indian market, Chinese fast fashion brand Shein reportedly needed to adhere to a strict licensing deal with Reliance Industries Ltd.

We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world.

After following these quick steps below, you'll be able to ship from Shein US to Australia, Canada, the UK, India, Germany, Brazil, Singapore, Japan, Israel, South Korea, or any other country*!