Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
Shein has returned to India after being banned three years ago,but it must follow some strict rules as part of a licensing deal with Reliance Industries, Bloomberg reported.
The fast fashion retailer, now headquartered in Singapore, will cede its Indian business to Reliance’s retail arm. Meanwhile, Shein will help train more than 25,000 local suppliers who will produce exports for Shein to sell globally, sources told Bloomberg.
Additionally, any customer data generated by the Shein app in India will remain in India; the brand will have no access to it. Reliance will pay Shein a license fee, since the retailer gets no equity, according to the terms set by the Indian government.
Let us explain: For context, Shein has been trying to make its way back into India after its app was banned in 2020 alongside ~170 other Chinese apps, including TikTok, as a result of border disputes between China and India.
In the meantime, the online retailer has tried other ways to engage with Indian consumers, such as by selling its products on Amazon and Indian e-commerce company Myntra.
So while the newly inked deal sounds stringent, it offers Shein the opportunity it’s been waiting for to expand its manufacturing sources, tap into the growing Indian economy, and connect with consumers from the most populous country on the planet.
FAQs
Shein has returned to India after being banned three years ago, but it must follow some strict rules as part of a licensing deal with Reliance Industries, Bloomberg reported. The fast fashion retailer, now headquartered in Singapore, will cede its Indian business to Reliance's retail arm.
How is Shein still working in India? ›
Shein has granted a license for its technology and trademarks to Reliance Retail, and the two companies will collaborate on establishing a domestic e-commerce retail platform exclusively catering to Indian customers, offering Shein branded products.
Why is the Shein website not working in India? ›
The Short Answer. Shein faced a setback in India when the government banned the app along with several other Chinese apps over privacy and security concerns.
Is Shein ban lifted in India? ›
As it happens, a chunk of this growing market may now be won by Shein, whose app was banned in India from 2020 to 2023, before a new production and licensing deal was agreed between Shein and India-based retailer Reliance.
Can we order from Shein in India? ›
Yes, You Can Order from SHEIN in India!
SHEIN ships to India, bringing its vast collection of fashionable clothing right to your doorstep.
Will Shein still deliver in India after ban? ›
Shein has returned to India after being banned three years ago, but it must follow some strict rules as part of a licensing deal with Reliance Industries, Bloomberg reported.
Who is the owner of Shein India? ›
Shein
Formerly | ZZKKO |
---|
Industry | Retail |
Founded | October 2008 in Nanjing, China |
Founder | Sky Xu aka Chris Xu |
Headquarters | 112 Robinson Road, Singapore |
7 more rows
Can I use SHEIN with VPN in India? ›
Fortunately, we can use vpn or proxy programs to unlock again and use shein smoothly. I personally recommend using the completely FREE GoingVPN, with multiple unlocking nodes around the world and unlimited usage capacity, which can fully meet the needs of Indian users.
What is similar to SHEIN in India? ›
TOP 10 SHEIN ALTERNATIVES IN INDIA
- Urbanic: Urbanic can be your one-stop platform for women's clothing and fashion. ...
- Ewa Young. I found Ewa Young on Instagram with some floral Bralette Crop tops which seemed absolutely beautiful. ...
- Closet Hues. ...
- Burger Bae. ...
- Fab Alley. ...
- Koovs. ...
- Myntra. ...
- The Label Life.
Why is SHEIN so cheap? ›
Outsourcing labor
One of the key ways that Shein and other fast-fashion brands keep prices low is by outsourcing manufacturing labor to cheaper markets, said Dana Thomas, a Paris-based fashion journalist and author of “Fashionopolis: The Price of Fast Fashion and the Future of Clothes.”
Can I order from AliExpress in India? No, you can not order because AliExpress is banned in India.
Does Shein ship to India in 2024? ›
Yes, SHEIN delivers to India! You can get all your trendy, affordable fashion shipped right to your doorstep.
Can we still order from Shein after the ban? ›
Yes, you can absolutely order from SHEIN right now!
Is Shein Indian or Chinese? ›
Founded by Chinese entrepreneur Chris Xu in 2012, Shein has since grown into a global fashion marketplace, serving customers in more than 150 countries and employing with more than 11,000 people, according to its website.
Is Shein clothes good quality? ›
Some items may exceed expectations, while others may fall short in terms of fabric, construction, or durability. Fast Fashion: Shein follows the fast fashion model, which means that the focus is on producing trendy items quickly and at a low cost. This can sometimes result in lower quality materials and craftsmanship.
What is the return policy of Shein India? ›
Most returns are processed within 5 business days after we receive your package. We'll issue the refund to your SHEIN wallet if we are not otherwise informed to refund to your payment account in advance. Wallet balance can be used on your next purchase or be withdrawn to your payment account.
How is Shein still in business? ›
We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world.
Is Shein popular in India? ›
India after ban. While Shein has gained popularity for its fast-fashion model and competitive pricing, it has faced several controversies ranging from environmental and health issues, intellectual property infringement, violation of labour laws to offensive imagery used in its designs.
Can I order from Shein after banned? ›
Complete Ban:
In a less common scenario, a country might completely ban SHEIN, including its website and any operations within the country. In this case, placing new orders would likely not be possible.
What is similar to Shein in India? ›
TOP 10 SHEIN ALTERNATIVES IN INDIA
- Urbanic: Urbanic can be your one-stop platform for women's clothing and fashion. ...
- Ewa Young. I found Ewa Young on Instagram with some floral Bralette Crop tops which seemed absolutely beautiful. ...
- Closet Hues. ...
- Burger Bae. ...
- Fab Alley. ...
- Koovs. ...
- Myntra. ...
- The Label Life.