About Us | SHEIN USA (2024)

FAQs

What did SHEIN used to be called? ›

Shein, originally named ZZKKO, was founded in China in 2008 by entrepreneur and search engine optimization (SEO) marketing specialist Chris Xu (Xu Yangtian). Information on Xu's educational and career background remains elusive as of 2022, with sources conflicting on details of his biography.

Workers in Shein factories on average earn between 6,000 and 10,000 Chinese yuan per month, or about $831 to $1,385, according to a Tuesday report from human rights and environmental advocacy organization Public Eye.

Shein is owned by parent company Nanjing Lingtian Information Technology, although the company's ownership is frequently branded a mystery. It remains a private company, with four major shareholders so far: JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

Headquartered in Singapore, SHEIN serves customers in 150+ countries from key centers of operation around the world, including the U.S., Brazil, Ireland, and Southern China. SHEIN has offices in Los Angeles, São Paulo, Dublin, Guangzhou, Paris, Washington D.C., London, and Singapore.

Outsourcing labor

One of the key ways that Shein and other fast-fashion brands keep prices low is by outsourcing manufacturing labor to cheaper markets, said Dana Thomas, a Paris-based fashion journalist and author of “Fashionopolis: The Price of Fast Fashion and the Future of Clothes.”

The Shein website is designed to protect your shopping journey from start to finish. Like many other online shops, it employs encryption, meaning it's secure to visit and browse. Shein aims to ensure that your personally identifiable information, including banking credentials, is stored and transmitted securely.

"We have zero tolerance for forced labor. We have zero tolerance for child labor," says Shein's Pernot-Day, adding that the company requires its manufacturers to comply with their local laws. Some of Shein's 5,000-some manufacturers are now in Brazil and Turkey, but most remain in China.

Shein produces clothing in China to sell online in the United States, Europe and Asia excluding China. It does not own or operate any manufacturing facilities and instead works with around 5,400 third-party contract manufacturers, mainly in China.

However, challenges include high workloads, job insecurity during market fluctuations, ethical concerns, and maintaining work-life balance in a competitive industry. Overall, SHEIN provides valuable experiences, but individuals should consider industry demands and personal preferences before joining.

Shein's average customer is a 34.7-year-old woman who earns $65,300 in annual income and reports spending $100 per month on women's clothing.

What brand is the same as Shein? ›

Myntra. Another brand that doesn't need an introduction, but we're being optimistic here and trying to show how it's still a great replacement for Shein. Curated looks, a gamut of awesome local as well as international brands, great deals to bag and authenticity of merchandise guaranteed - we have no reason to complain ...

Shein, definition, Shein, meaning | English dictionary

n. something excellent, impressive.

Shein has gained popularity in large part due to shoppers on TikTok creating hauls to show off what they purchased from the online retailer. Customers and influencers on TikTok have driven much of Shein's international appeal. Creating a #Sheinhaul is a rite of passage for many teens and 20-somethings.

For more information regarding the investigation and the actions SHEIN is taking to protect customer information, please refer to our FAQ at www.shein.com/datasecurity or contact us at 844-802-2500.

As such, it's easy to see why nearly all of SHEIN's orders are shipped from China—it's simply the most efficient way for them to stay competitive in today's crowded e-commerce landscape!

In 2015, Xu shifted the business to focus on fast-fashion apparel and rebranded as Shein, pronounced "she-in." But the company's rise didn't come until 2020, when quarantined shoppers gave a boon to e-commerce.

NANJING, China — Sheinside, one of the world's leading e-commerce companies, today officially announced the change in its brand name into SheIn accompanying with its new slogan “She In Shine Out.” In addition, there will be a large-scale promotional activity to celebrate SheIn's Day.

Unlike Temu, Shein focuses primarily on fashion merchandise. However, it is similar to its competitor in that it typically ships items directly to American consumers from its Chinese manufacturing facilities.

Shein is accused in a lawsuit by three independent designers of stealing and making exact copies of their works to sell on its website. On the left is Larissa Martinez's design, and on the right is a Shein product.