World's most-viewed movie trailers as of 2023 | Statista (2024)

As of February 2023, the teaser of "Spider-Man: No Way Home" (2021) remained the most-watched movie trailer within 24 hours of release in history, with more than 355 million views. The teaser of "Thor: Love and Thunder" was launched in April 2022 and made it to the top 10 with 209 million views – the film was set to premiere three months later. Six of the 10 titles displayed are based on Marvel Comics' stories.

How important are trailers for publicizing a film?

To release a movie trailer online is a recurring means of introducing an upcoming production to a broad audience. In the second quarter of 2022, TV commercials and social media were among the most common ways of discovering new films in the United States and Canada, mentioned by 49.9 and 33.1 percent of the adults surveyed, respectively. A leading player in the market, the Walt Disney Company expanded its advertising expense continuously since 2018. In 2021, Disney's ad spending amounted to 5.5 billion U.S. dollars, over 110 percent more than five years before.

Fandoms of films: online and ongoing

Online movie trailers may also boost the conversation about the titles across the internet. As of September 2021, three out of four internet users aged between 18 and 44 years in the U.S. watched or streamed movies at least once a week. Those more passionate about certain films continue to talk about them online even years after their theatrical releases. As of January 2023, the Harry Potter franchise and "Titanic" had about 72 million and 53 million Facebook fans, respectively.

World's most-viewed movie trailers as of 2023 | Statista (2024)

FAQs

World's most-viewed movie trailers as of 2023 | Statista? ›

As of February 2023, the teaser of "Spider-Man: No Way Home" (2021) remained the most-watched movie trailer within 24 hours of release in history, with more than 355 million views.

What is the most viewed movie trailer in the world? ›

Circling back to the trailer, Deadpool & Wolverine secured the new milestone by passing the 355.5 million views of the teaser trailer for Spider-Man: No Way Home, per Statista.

Is Deadpool 3 the most viewed trailer? ›

The first trailer for the much-anticipated and strike-delayed “Deadpool and Wolverine” movie starring Ryan Reynolds and Hugh Jackman was viewed by 365 million people in the first 24 hours it was available, Variety first reported Tuesday, smashing the record to become the most-viewed trailer in one day of all time.

What's the most viewed trailer of all time? ›

'Deadpool & Wolverine' Most Watched Movie Trailer of All Time With 365M Views.

Is there an Iron Man 4 coming out? ›

RDJ, Kevin Feige, or anyone else at Marvel Studios has never given an official reason why Iron Man 4 didn't happen. However, looking at the circ*mstances around Robert Downey Jr., Iron Man, and the wider MCU provides some reasonable insight into why Iron Man 4 didn't work out.

Will Deadpool 3 be a 15? ›

Marvel lead producer Kevin Feige has assured fans that the film will remain R-rated (probably a 15 in the UK) and won't be a “Disney-fied Deadpool”.

What is the most trending show in 2023? ›

In Nielsen's new report tracking American streaming habits over the year, Suits was crowned a winner as 2023's most popular TV show on streaming. Suits beat a previous record held by NBC's The Office, which was streamed for 57.1 billion minutes in 2020.

What is the most streamed movie trailer? ›

The 3 most VIEWED trailers in history are from MARVEL STUDIOS: Deadpool and Wolverine, Spiderman: No Way Home and Avengers Endgame.

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