The sea-change came in the 1960s and 70s, with a revolution in the way we make, and think about, art. Much modernist art, including abstract expressionism, took itself very seriously, privileging the 'genius' of the artist. Pop art, minimalism, conceptual art, and performance art, however, turned this on its head, making artwork that looked at modernism's preconceptions about art with a wry smirk. Instead of beauty and form, artists were often now more interested in the concept behind the artwork, so art now took on lots of different forms—video, performance, installation—and often lived outside of galleries or traditional art spaces altogether.
