Guide Jan 28
Written by Stephanie Patterson Read about our editorial guidelines
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Looking fashion-forward without breaking the bank has never been easy. Shein, an online fashion retailer that launched in 2008, has been doing just that and becoming quite popular in the past few years.
Shein has trendy and high-fashion pieces in store for men, women, and even children. If you’re looking to make a fashion statement without hurting your wallet too much, this brand is a good choice with the variety of styles they have on tap.
With a whopping 22.6M followers on Instagram and 3.3M on TikTok, Shein has turned into a veritable sensation! Maybe that’s why they’ve already been covered by the likes of Vox and Business of Fashion has covered Shein a few times.
Shein has also collaborated with the best in the business including Katy Perry, Nick Jonas, and Addison Rae. Well, we believe the best is still yet to come!
This article will cover everything you need to know about Shein including the styles they offer, the quality of the pieces, the price points as well as alternative stores like Shein you should consider to broaden your fashion horizon.
Overview of Shein
Shein was founded in late 2008 in China by Marketing Specialist Chris Xu to sell high-end wedding dresses.
In 2012, the site started collaborating with fashion bloggers and influencers due to which it gained popularity amongst the style-conscious youth of the world. Today, Shein is known as the largest online-only fashion retailer in the world.
Let’s dig deep into the best features of this fashion brand and discover many more stores like Shein to help us stay fashion-forward on a budget.
- Affordable and trendy pieces
- Free Shipping on all orders that are $49 or more
- Large variety of clothing, accessories, shoes & more
- Seasonal budget-friendly clothing
- Prices starting from $10 up to $400
How We Chose the Best Stores Like Shein
The start of a new season always calls for new wardrobe additions. Well, there are plenty of stores like Shein where you can do just that!
Shop for athleisure wear, activewear, business-casual, or loungewear on these sites and stay updated on the latest styles of the season.
Before digging into these leading fashion retail sites, here are the distinguishing features that put them on our list:
All of these fashion retail sites have trendy styles at affordable price points starting from $10 up to $500. Some also offer frequent Flash Sales or Seasonal sales with up to 75% off certain pieces.
The next time you’re looking for an inexpensive yet Instagram-worthy garment, our featured sites are worth a look.
One of the biggest draws of these stores is that they have a veritable smorgasbord of styles to choose from.
No matter if you’re into the classic, chic and timeless styles or are into the Y2K clothing that’s recently made a comeback, there’s something for everyone.
Find styles including plus-size clothing, wedding dresses, office wear, party wear, activewear, swimwear, and so much more.
You don’t always need to be iffy about everything you buy online. These popular sites reportedly have the quality aspect on lock.
Plus, some of these stores like Shein also offer environmentally friendly and sustainable pieces that are made ethically, valuing social welfare and worker rights.
While most of the stores offer a wide variety of clothing, there are some stores that specialize in certain areas more than others.
Uniqlo is well-known for its basic statement t-shirts whereas H&M is known and praised for its ‘conscious’ clothing line in the past few years.
Apart from that, most of these stores offer worldwide shipping, have amazing reward programs, and offer free returns.
Some of these stores also offer exclusive discounts to students with an opportunity to be a part of the ambassador program with additional perks.
Diversity & Inclusion
There is no norm when it comes to fashion and beauty and these brands are helping people celebrate their diversity. Most of these brands carry plus-size clothing and offer various options for varied body shapes and sizes.
If you’re looking for stores like Shein but with perhaps a tad more ethical sourcing and production, there are many options including H&M and Boohoo.
These brands also offer sustainable pieces that are made using environmentally friendly fabrics and techniques.
13 Best Stores Like Shein
Here are some stores like Shein that offer similar or sometimes even better fashion pieces. All of these stores are available online but some have brick-and-mortar stores as well.
Here are our 13 best stores like Shein that carry the season’s must-have pieces and various designer-esque garments at fair and budget-friendly price points.
#1 – Modlily
Modlily is an online women’s fashion retailer offering trendy fashion pieces at affordable rates worldwide. This online store specializes in swimwear and offers the same in a variety of patterns, styles, and sizes.
The best part about this online fashion retailer is that you can pre-order certain items at a discount! This feature makes the store stand out all the more.
The brand offers clothing starting from $13 to $150. This is significantly cheaper than Shein.
The online e-tailer has various women’s clothing pieces including tops, bottoms, dresses, outerwear, and swimwear.
#2 – MISSGUIDED
Missguided is another leading fashion brand that you must consider if you’re into affordable yet chic street style clothing.
Founded by Nitin Passi, a fashion aficionado who started his career in New York Fashion Week, the brand aims to empower young women to be confident and be themselves.
The brand makes it a point to source fabrics ethically and works with in-house talent from all around the world. They also have strict rules against factory malpractices. Kudos to them.
Missguided has also collaborated with leading brands and personalities including Playboy, Carli Bybel, and Sean John.
The brand offers clothing within the price range of $10 up to $500.They cover women’s clothing including tops, bottoms, dresses, outerwear, shoes, and we have to mention the Collaboration collections, of course.
#3 – ROMWE
Romwe is a very popular brand right now that offers trendy streetwear at affordable rates. Fun fact: Romwe and Shein are currently sister companies as Romwe was bought by Chris Xu in 2014.
This brand adds 200 new products daily and provides exclusive deals every day, a definite plus in our books. The price range is from $5 up to $250, but they offer free returns and an extra 10% off of the first order to sweeten the deal.
They have clothing including tops, bottoms, dresses, outerwear, loungewear, and much more. Another point worth mentioning is that this brand is significantly cheaper than H&M, Boohoo, and ASOS.
#4 – Chicwish
Chicwish is a popular online retail store that offers similar products as Shein at modest prices. If you find yourself scrolling through the website, make sure to check out their dresses. They’re truly something special. The price range is from $20 up to $700.
The site offers over 5000+ blogger-approved looks, which is an absolutely staggering amount of options.
The next time you find yourself running low on outfit ideas, check out this brand for a quick outfit inspo!
#5 – Fashion Nova
Apart from being the #1 Searched Fashion Brand on Google in 2018, Fashion Nova is also a pop-culture favorite.
Their collection has been worn by Hollywood icons including Cardi B, Kylie Jenner, and Tyga.
With thousands of new arrivals every week, Fashion Nova is a great place to find high-end clothing and still be within your budget. The price range of their clothing is between $20 and $250.
The brand aims to be ahead of the fashion curve and caters to varying body shapes, sizes, and silhouettes. Fashion Nova has trendy collections similar to stores like Shein and is especially popular on Social Media with over 20 Million Instagram followers.
#6 – Uniqlo
Uniqlo is a popular Japanese retailer that offers affordable yet high-quality basic styles of clothing for men, women, and children.
The brand is most popularly known for its innovative fabric designs including their HeatTech and AirRism fabrics.
The brand’s main focus is on well-made materials that are worth the price tag, if not more. Speaking of which, the price range of their clothing is between $20 up to $200.
As a bonus, the brand ships almost to most locations worldwide within 1-2 weeks.
#7 – Forever 21
Forever 21 is another option that never fails to surprise anyone who loves trendy items at a discount.
The brand carries fashionable, high-street clothing including tops, t-shirts, bottoms, jeans, outerwear, swimwear, makeup, and shoes, all online or in-store for your viewing pleasure.
Since opening up in 1984, the brand has turned into a household name and is well-known for its youthful fashion collections priced between $5 to $200 on average. While Forever 21 primarily caters to women, they also have stock for men and children as well.
#8 – H&M
H&M is a clothing brand that believes in making great design available to everyone. The brand is popular due to its well-made and sustainable high-street collections and its popular celebrity designer collaborations.
H&M caters to men, women, and kids and their price range is anywhere between $15 to $300. The brand has also stopped retouching its models and showcases models belonging to different ethnicities and backgrounds, which is a big reason why we’re fans!
This company promises the best combination of fashion, quality, and price. With all of that in mind, we’ve found that this modern fashion staple does live up to the hype.
#9 – ASOS
ASOS (As Seen ON Screen) is a British online women’s retail store that offers a collection of brands all under one roof, Some of these brands include Nike, & Other Stories, Bershka, TopShop, and New Look.
ASOS also has its own clothing label that creates stylish garments at a discount when compared to the other brands. The best part is that the brand offers its clothing in over 30 sizes meant for varied body shapes and sizes.
This company has now partnered with GLAAD, an organization that supports the LGBTQIA+ community, and is working on a new gender-neutral collection. This is a big step and has garnered positive responses for the part and their initiative all over the world.
As the uttermost cherry on top, you can check out their clearance and outlet sections for extra discounts to save, save, save.
#10 – PrettyLittleThing
PrettyLittleThing is a popular online retailer with a great selection of clothing to choose from. Their 17.4M Instagram followers have only great things to say and eagerly await each new fashionable post.
We will say that the site was known for its trendy and affordable street-style clothing similar to the other stores like Shein on our list, however, they have been receiving some negative reviews lately. We hope their various issues are resolved and they can get back to supplying the people with trendy fits and utterly gorgeous lewks.
#11 – Nasty Gal
Nasty Gal, an all-American retailer, was founded by Sophia Amoruso in 2006 after her eBay business selling vintage clothes skyrocketed in popularity. The brand still remains true to its roots and aims to exist for ‘the girl in progress.’
Oh, the things you’ll find at Nasty Gal. Despite what the name implies, the brand carries a lovely variety of women’s clothing. Tops? check. Bottoms? You betcha. Outerwear? Galore. They even have some cute accessories to round out your outfit.
The price range for this brand is around $20 to $400.
#12 – Zaful
Zaful is another women’s online retail store like Shein that offers affordable fashionable styles that are updated every week (so we always have something new to scroll through while we try to forget our responsibilities).
Although this brand’s products are quite similar to our featured brand, the prices can be relatively high on select styles.
The price range of Zaful’s products lies between $20 to $400 on average. The brand is especially known for its swimwear collection on social media but don’t let that stop you from browsing all that they have on tap.
The brand also caters to plus sizes through their Curve category, so anyone can comfortably partake in the brand’s fashion offerings.
#13 – Boohoo
Boohoo is another British online fashion retailer that is nailing it when it comes to high-street affordable clothing. This brand believes in giving back and has made significant donations to various charitable organizations including the Red Cross fund.
Their website offers a huge variety of trendy fits for affordable prices to the tune of $20 to $300. Boohoo caters to various shapes and sizes, with categories including plus size clothing, maternity wear, and petite clothing. Customers can easily shop by fit on the website.
Students, if you’re out looking for some dapper looks, make sure to look out for the Boohoo student discounts and free delivery upon graduation. Plus, their Student Ambassador program is a fashion lover’s dream and gives students access to incredible products, events, and exciting trips!
Which Stores Like Shein are Closest in Comparison?
Romwe, Forever 21, and Fashion Nova are the closest to Shein when it comes to the price range, shipping, as well as the quality and variety of the collection.
Plus, products get delivered within 1-3 weeks at a maximum, so you’ll never be waiting long for your next stellar outfit.
Which Stores Like Shein are the Most Affordable?
Chicwish, Zaful, Romwe, and Forever 21 are the most affordable stores like Shein with most of their products priced under $50.
All the brands are known for their online Flash Sales and Seasonal discounts that sometimes seem too good to be true, but are nonetheless, legit!
Which Stores Like Shein Offer the Best Quality?
ASOS, Boohoo, Uniqlo, and H&M offer the best quality and will seldom let you down in that regard.
ASOS and Boohoo are multi-brand online retail stores that offer a variety of options, all with high-quality standards. They are your best bet if you don’t want to compromise on the quality and durability of your new fits.
All of these stores also offer different sizes and fits for various shapes, so it’s safe to say that they cover the stores like Shein for plus sizes category too.
To sum things up, there are many more sites that have a look and feel similar to Shein apart from the few we mentioned above, however, they each have a few qualities that make them unique.
Each store has its own perk and you have to know what you’re looking for to make the best choice.
So, the next time you’re looking for a guilt-free fashion purchase, check out all of these stores and find your ideal match. Need a bit of direction? No worries, we’ve got you covered.
We recommend the Uniqlo essentials with HeatTech and AirRism fabrics this winter, ASOS for its fashion-forward clothing label that has been hitting the charts with its youthful collections, and H&M for its exclusive celebrity collaborations that happen once a year.
Looking for some more store alternatives? We’ve got you covered:
Stores Like Anthropologie
Stores Like Ikea
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stylewe.com's top 5 competitors in July 2023 are: chicme.com, justfashionnow.com, noracora.com, rosewe.com, and more.What company is really similar to Shein? ›
- 1.) Romwe. Romwe carries almost identical merchandise to Shein. ...
- 2.) Zaful. Likewise with Zaful! ...
- 3.) boohoo. boohoo is, in my opinion, geared toward a more youthful crowd. ...
- 4.) PrettyLittleThing. ...
- 6.) LovelyWholeSale. ...
- 7.) FairySeason. ...
- 8.) Forever 21. ...
- 9.) Charlotte Russe.
stylewe.com's top 5 competitors in July 2023 are: chicme.com, justfashionnow.com, noracora.com, rosewe.com, and more.Is PatPat and Shein the same? ›
Sure, they have similarities, but they are not the same. PatPat also isn't a sub-company of Shein, both companies have very different target markets.Is Asos better than Shein? ›
ASOS is known for selling high-quality items with an emphasis on fashion that is good for the environment and people. In contrast, Shein has faced criticism in the past for its fast fashion model and questionable ethical practices. While Shein offers affordable options, the quality of the products can be hit or miss.What is better quality than Shein? ›
Reformation is a clothing brand that makes sustainable and fashionable clothes similar to SHEIN but of much higher quality. It offers a collection of stylish garments for petite up to extended sizes.What shops are cheap like Shein? ›
Chicwish, Zaful, Romwe, and Forever 21 are the most affordable stores like Shein with most of their products priced under $50. All the brands are known for their online Flash Sales and Seasonal discounts that sometimes seem too good to be true, but are nonetheless, legit!Who is the owner of StyleWe? ›
StyleWe's founder is Xingjian Yang. Looking for a leg up on competitive, customer and technology insights?What is the most popular used clothing site? ›
- 1) Thredup. By and large, thredUP is the cream of the crop when it comes to an online retailer for secondhand items. ...
- 2) Depop. ...
- 3) The RealReal. ...
- 4) Tradesy. ...
- 5) Urban Renewal. ...
- 6) Patagonia Worn Wear. ...
- Also, Looking for more secondhand shopping?
- Just Fashion Now.
- Old Navy.
The firm's name changed again in 2015 from Sheinside to Shein, claiming that it needed a name that was simpler to remember and easy to find online.What did Shein used to be called? ›
Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein.Where does Shein buy their stuff? ›
Shein began as an online retailer that only has occasional pop-up locations around the world, without permanent storefronts. Originally, everything on the site shipped directly from China. Now, the clothing on Shein comes from several wholesale warehouses around the world.What apps are better than Shein? ›
- Shoppers Stop.
SHEIN is a popular online fashion retailer known for its fast-fashion business model. Chris Xu, the founder and billionaire, is the primary owner of the company. The company leverages a real-time retail approach, using social media platforms like TikTok to identify and respond quickly to emerging fashion trends.Is Princess Polly better than Shein? ›
From my experience with their products, yes, Princess Polly items are of good quality. I didn't receive any items with hanging threads, itchy fabric, or see-through material like you might find with Shein or Romwe. Princess Polly items seem to be of better quality than fast fashion brands.What other apps are similar to Shein? ›
- CHNGE. Rated: Good. Price range: $
- Afends. Rated: Good. Price range: $
- Plant Faced Clothing. Rated: Good. Price range: $$
- WAWWA. Rated: Good. Price range: $$
- CBAAF. Rated: Good. Price range: $$
- Spell. Rated: Good. Price range: $$
- Frankie. Rated: Good. Price range: $$
The answer is – not all of them. Shein and Romwe are represented in the USA by the same company, while Zaful – by a different one. Nevertheless, please mind that these 3 stores are different entities and have different terms and policies, though we must admit their websites look pretty much the same.Is Romwe or Shein cheaper? ›
In terms of pricing, ROMWE sells its items cheaper than Shein, making it your best bet if you are looking for inexpensive clothing and fashion clothing. Ultimately, both online fashion retailers offer high-quality clothing at reasonable prices, so you can be sure of getting your money's value.Is cider better than Shein? ›
Cider is slightly more expensive than Shein in most of its clothing categories. But its clothing is made of higher quality materials than Shein's. So, while Cider items may cost more, you are getting good value for your money.