Sky Xu (2024)

FAQs

Who is CEO of Shein? ›

Chris Xu - Founder & CEO at SHEIN | The Org.

Bloomberg ranks Shein's founder as the 86th richest man in the world, with a net worth of $21.5 billion, based on the private company's scant filings.

The company is currently owned by Sky Xu, also known as Chris Xu in the International English media.

However, it has faced controversy due to its use of Chinese sweatshops and child labor. In 2022, the company fully moved its headquarters from China to Singapore for regulatory, international expansion, and financial reasons – while keeping its supply chains and warehouses in China.

One of the key ways that Shein and other fast-fashion brands keep prices low is by outsourcing manufacturing labor to cheaper markets, said Dana Thomas, a Paris-based fashion journalist and author of “Fashionopolis: The Price of Fast Fashion and the Future of Clothes.”

In a complaint filed in the U.S. District Court in the Southern district of New York on April 5, plaintiff and artist Alan Giana accused Shein of using its electronic monitoring system and AI to track what consumers look at online, mostly over Instagram and TikTok, to identify trends and designs it anticipates being ...

Workers in Shein factories on average earn between 6,000 and 10,000 Chinese yuan per month, or about $831 to $1,385, according to a Tuesday report from human rights and environmental advocacy organization Public Eye.

Shein, originally named ZZKKO, was founded in China in 2008 by Chris Xu. The domain SheInside.com was registered in March 2011, presenting itself as a global leader in wedding dresses but also offering a range of women's clothing.

How much is Shein worth? Shein was most recently valued at $66bn in a March 2023 fundraising round. Before that, Shein was valued at $100bn in 2022; however, a sector-wide decline in venture funding resulted in a credit crunch for many tech companies, including Shein competitor Pinduoduo.

Shein produces clothing in China to sell online in the United States, Europe and Asia excluding China. It does not own or operate any manufacturing facilities and instead works with around 5,400 third-party contract manufacturers, mainly in China.

Why is shein so popular? ›

Consumers gravitate toward Shein and other online retailers as they incorporate online exclusives (eg items not sold in-store) and buy-now-pay-later platforms to provide consumers with greater value as they shop.

First things first, SHEIN does not stand for anything specific. Surprise! Unlike what you might think, it's not an acronym or a hidden message waiting to be decoded. Instead, SHEIN is a unique brand name chosen to represent this global fashion retailer.

Zoetop Business Co., Limited is the owner of the “SHEGLAM” trademarks and service marks, registered in many countries. The “SHEGLAM” trademarks and service marks may not be used without the express written prior permission of Zoetop Business Co., Limited. THIS SERVICE MAY CONTAIN TRANSLATIONS POWERED BY GOOGLE.

Who owns Shein? Shein is owned by parent company Nanjing Lingtian Information Technology, although the company's ownership is frequently branded a mystery. It remains a private company, with four major shareholders so far: JAFCO Asia, IDG Capital, Sequoia Capital China, and Tiger Global Management.

Vincent Liu, Shein's head of business operations for its legal team, will take over the Americas general counsel role, the person said. Liu, who joined Shein in 2022, has previously worked on legal teams at Amazon and Coupang.