First look: The US is finally getting access to H&M Home's furniture and lamps — just in time for fall (2024)

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First look: The US is finally getting access to H&M Home's furniture and lamps — just in time for fall? ›

The full furniture collection will be available online on August 24th, but you know what they say. It's not what you know, it's who you know. Real Homes has been given a sneak peek of some of the pieces you'll be able to shop in less than three weeks.

Shares in H&M dropped 12% as the company revealed sales for December and January fell by 4% compared to the previous year, a bad sign for the key Christmas shopping period. Helmersson, who quit after four years as CEO, said the role had been "very demanding" and she did not have the energy to continue.

H&M opened its first store in India in 2015 under the foreign direct investment route for single brand retailers. The brand currently operates 48 stores here.

The Wrong Products

Like many struggling fashion brands, H&M's problem begins and ends with product. In a crowded landscape of affordable mass retailers, from Abercrombie & Fitch to Primark, H&M's merchandise misses on both quality and trendiness, according to Woods.

H&M Sales Drop as Consumer Demand for Fast Fashion Wavers

H&M has been vulnerable to competition from the likes of Inditex and upstart Shein. Hennes & Mauritz AB's revenue fell as consumers pulled back on spending at H&M clothing stores and after the chain closed stores in Russia.

Hennes in Swedish means ''She,'' which meant the brand was a women's clothing store. Moritz was the surname of a clothing store owner that Hennes later acquired. So, the company's name changed from Hennes to Hennes & Mauritz. There is no specific or symbolic H&M logo meaning.

H & M Hennes & Mauritz AB is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.

Ownership The founder of H&M Erling Persson passed most of the company down to his children. His son Stefan Persson and family own 50.5% of the total shares and 76% of the voting shares. Meanwhile, his daughter Lottie Tham and family hold 5.4% of the total shares and 2.6% of the voting shares.

H & M Hennes & Mauritz AB is a multinational clothing company based in Sweden that focuses on fast-fashion clothing. As of 23 June 2022, H&M Group operated in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.

Workers from 11 out of the 12 H&M supplier factors surveyed in Cambodia, who are predominantly women, reported witnessing or experiencing termination of employment during pregnancy. All 50 workers interviewed in H&M's Indian supplier factories reported that women are fired from their jobs during a pregnancy.

Why did H&M change their name? ›

The history behind H&M's initials

Obviously, the Hennes name couldn't stick around due to its complete inaccuracy, so Persson decided to rename his stores Hennes and Mauritz. Even so, it wasn't until 1974 that Hennes & Mauritz finally shortened their name to the catchier (and more familiar) H&M.

Last summer, Quartz carried out an explosive investigation into H&M's claims that it was sustainable and accused the fast fashion brand of “greenwashing” — i.e., making false or misleading claims about their sustainability efforts, particularly through the use (or misuse) of the Higg Index, which is H&M sustainability ...