As of May 2021, the highest number of ASOS manufacturing factories are situated in China, with a total of 231. India and Turkey come in second and third place for the number of ASOS manufacturing factories, with 217 and 130 factories respectively. ASOS, a UK-based online fashion and cosmetic retailer, has 24 manufacturing factories situated in the UK.
Manufacturing factories of Primark and C&A
When compared to the Irish and German retailer behemoths of Primark and C&A, ASOS has much fewer manufacturing factories as of 2020. The German-based retailer C&A has the most manufacturing factories out of all three, with Brazil taking the top spot at 643 factories. Whereas, the Irish-based retailer Primark also has the most manufacturing factories situated in China, with 525 factories as of January 2020.
Transparency Index of ASOS
The transparency index of ASOS ranked seventh among two-hundred fashion and apparel brands and retailers measured, with a score of 59 percent. The Fashion Transparency Index is measured based on the amount of information disclosed by retailers about their suppliers, their supply chain policies and their practices as well as their social and environmental impact. The retailer with the best transparency index score as of 2019 was Adidas, with a transparency score of 64 percent.
FAQs
The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
How many products are on ASOS? ›
ASOS sells over 85,000 branded and ASOS Brand products through localised app and mobile/desktop web experiences, delivering from fulfilment centres in the UK, US and Europe.
How many customers does ASOS have in the UK? ›
ASOS boasts over 25 million active users, with approximately 40% of them located in the UK. Total ASOS annual orders were 99.7 million in 2022.
Where does ASOS source from? ›
As of May 2021, the highest number of ASOS manufacturing factories are situated in China, with a total of 231. India and Turkey come in second and third place for the number of ASOS manufacturing factories, with 217 and 130 factories respectively.
How many ASOS warehouses are there? ›
Our warehouse network includes 3 fulfilment centres and 5 returns centres, enabling us to provide next day delivery to the vast majority of our global customer base.
Why did ASOS fail in China? ›
The scale of the country caused unforeseen problems. One seasonal range of clothing was seen as insufficient for a country with many regions and climates. Summers are dry in some regions and tropical in others. Winters range from freezing (-20°C) to mild (10°C).
Who is ASOS biggest competitor? ›
Competitor comparison
- Amazon.com Inc Headquarters. 1,521,000. $574.8B.
- Marks and Spencer Group plc Headquarters. United Kingdom. 65,848. $16.2B.
- eBay Inc Headquarters. 12,300. $10.1B.
- Boohoo Group Plc Headquarters. United Kingdom. 5,079. $1.8B.
Most of the online audience is based in the UK, where asos.com had the second largest share of voice in 2023. This means that the company's search visibility overshadows other major fashion brands like Mark and Spencer, Boohoo, and even Amazon.
Who is the target market for ASOS? ›
In May 2024, global visitors to the asos.com website were most likely aged 25 to 34 years old, with over 33 percent of visitors to the site being from this age group. Ranked second were 35 to 44 year olds, who made up over 19 percent of asos.com website traffic.
Where are ASOS orders shipped from? ›
We have different warehouses in UK, Europe, and North America; you'll see the warehouse information on the product page and at checkout, so you'll know exactly where your items are coming from and when to expect them.
As we're an exclusively online retailer we sell directly to the public - therefore, we don't offer wholesale.
Who does ASOS ship with USA? ›
Shipping methods available
Standard Shipping to a UPS or Nordstrom Collection point with Click & Collect. Express Shipping to a residential/ business address. Express Shipping to a UPS or Nordstrom Store with Click & Collect. Next-Day Shipping is offered to some areas of mainland US.
Why did ASOS go international? ›
Distribution efficiencies and delivery options enabled the company to ship to numerous international destinations across the globe within 48 hours. Sometimes it was quicker than domestic retailers in some countries. Further, ASOS understood the importance of adapting their website and activities to local markets.
Is ASOS in China? ›
Fashion website Asos is closing its local operations in China at a cost of £10m, less than three years after it launched. The division, which has racked up costs as it struggled to win over Chinese shoppers, made a loss of £4m this year.
Does ASOS work in USA? ›
We offer Next-Day Shipping to certain areas of mainland US. If Next-Day Shipping is available to your shipping address, you'll see this as an option when you're at the checkout. Delivery arrives next day (Monday- Friday) if ordered before 3pm EST/ 12pm PST. For some locations delivery on a Saturday is possible.
