About Us | SHEIN UK (2024)

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\r\n\t\t\t\t\ttotal female employees worldwide\r\n\t\t\t\t

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\r\n\t\t\t\t\tOur Story\r\n\t\t\t\t

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\r\n\t\t\t\t\tWe believe that the beauty of fashion should be accessible to everyone,\r\n\t\t\t\t\tnot just the privileged few. When the company was founded in 2012, we noticed\r\n\t\t\t\t\tthat fashion companies had to choose between offering choice or reducing\r\n\t\t\t\t\tinventory pressure and waste. So, we set out to change that by leading\r\n\t\t\t\t\tthe development of alternative processes and technologies to bring fashion\r\n\t\t\t\t\tinto the future.\r\n\t\t\t\t

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\r\n\t\t\t\t\tOur customers are at the core of our business model, driving our growth\r\n\t\t\t\t\tto a team of nearly 10,000 employees serving more than 150 countries within\r\n\t\t\t\t\tless than a decade. Our digital-first model meets customers where they\r\n\t\t\t\t\tare: on mobile devices, online and on social media. We have become one\r\n\t\t\t\t\tof the most popular shopping apps and continue to engage customers by providing\r\n\t\t\t\t\tmultiple content streams directly within the SHEIN platform and delivering\r\n\t\t\t\t\tthe best online shopping experience.\r\n\t\t\t\t

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\r\n\t\t\t\t\tMaking the Beauty of Fashion Accessible to All\r\n\t\t\t\t

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\r\n\t\t\t\t\tConsumers no longer follow a unified standard of what is considered \"fashionable\"\r\n\t\t\t\t\tor \"beautiful\". We believe that the clothes we wear reflect our personalities\r\n\t\t\t\t\tand we want to empower everyone to explore and express their individuality.\r\n\t\t\t\t\tTo do this, SHEIN creates a wide range of options to fit any mood or occasion.\r\n\t\t\t\t

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\r\n\t\t\t\t\tDriving Technological Innovation\r\n\t\t\t\t

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\r\n\t\t\t\t\tSHEIN’s mission is to serve as a leader in the industry and bring fashion\r\n\t\t\t\t\tinto the modern era. We employ cutting-edge technologies and processes\r\n\t\t\t\t\tin our design and sourcing to stay well-informed of what is in-demand by\r\n\t\t\t\t\tconsumers, produce goods in a timely manner and deliver the products quickly\r\n\t\t\t\t\tto anywhere in the world. By developing proprietary logistics and ecommerce\r\n\t\t\t\t\ttechnology, we are disrupting the fashion space and improving outcomes\r\n\t\t\t\t\tfor manufacturers, suppliers and consumers.\r\n\t\t\t\t

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\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tDigitally Empowered Agile Supply Chain\r\n\t\t\t\t\t\r\n\t\t\t\t

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\r\n\t\t\t\t\tTo meet demand, we have built a fully digital supply chain that seamlessly\r\n\t\t\t\t\tand quickly delivers products to our customers worldwide. We use proprietary\r\n\t\t\t\t\tsoftware to track sales and communicate with our factories in real time\r\n\t\t\t\t\tto order in small batches. Our digital supply chain is the core of our\r\n\t\t\t\t\tbusiness model and empowers us to offer a wide range of on-trend styles\r\n\t\t\t\t\twithout creating excessive inventory waste or making customers wait weeks\r\n\t\t\t\t\tfor their orders to be fulfilled.\r\n\t\t\t\t

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\r\n\t\t\t\t\r\n\t\t\t\t\tFor more info about our company visit our Corporate Site.\r\n\t\t\t\t\r\n\t\t\t